The Confido Aisle

Browse the aisle for fresh ideas, practical strategies, and real-world insights designed to help CPG teams get sharper.

Best Practices

Auto-Disputes: Never Reach Your Breaking Point
Confido Auto-Disputes finds invalid deductions, files disputes with evidence, and pushes them to repayment automatically. Recover money your team can't chase.
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All Solutions

CPG Playbooks

Engineering

Best Practices

The AI Infrastructure for CPG Brands

Confido is purpose-built for CPG brands to manage deductions to production plans and serve as the single source of truth for accounting, finance, sales, and operations.

Blog Articles

Auto-Disputes: Never Reach Your Breaking Point

July 30, 2026
Confido Auto-Disputes finds invalid deductions, files disputes with evidence, and pushes them to repayment automatically. Recover money your team can't chase.
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Two Years In: A Conversation with Confido's Founding Engineer

July 29, 2026
Adrien joined Confido as one of our earliest engineers in June 2024. Two years in, he talks scale, why the modules connect, AI, and focaccia.
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What Integrated S&OP Actually Looks Like (and Why Almost Nobody Runs It)

July 7, 2026
Most CPG brands know what S&OP should look like, but the process breaks when planning lives in disconnected spreadsheets. Here's what integrated S&OP takes.
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Scaling AI in CPG: Matan Friedmann Joins Confido as Head of AI

May 27, 2026
We are thrilled to announce that Matan Friedmann has joined Confido as our new Head of AI.
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Why Deduction Management Needs to Be Both Automated and Integrated

April 1, 2026
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Retailer Deductions: What They Are and How to Win Them Back

April 1, 2026
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The Forecasting Stack Every CPG Brand Needs (And Why Integration Is the Whole Game)

April 1, 2026
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Trade & Deductions Roles in CPG: Who Does What, and When Should You Hire?

September 23, 2025
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Planning Without Silos: Best-in-Class Approaches for CPG Forecasting

September 16, 2025
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