# Confido Introduction

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Written by  
Justin Hunter

#### The AI Infrastructure for CPG Brands

Startups and category leading CPG brands are simplifying their workflows and scaling their brick-and-mortar business with Confido.

## Introduction

We’re Confido 🚀 - an AI-enabled cash application and deduction management platform for next-generation CPG brands. We translate the work of gathering support, applying invoices, and categorizing deductions into a few clicks, freeing up 80+ hours of work per month for CPG Finance Teams and drastically reducing errors. Over the last year, we’ve helped brands like Simple Mills, Mush, Feastables, and Chomps account for and track $ billions in sales and deductions.

## The Challenge

Before Confido, finance, and accounting teams were bogged down with repetitive data collection tasks and manual data entry. To simply stay afloat required 100+ hours of manual work a month across

- Backup gathering → Collecting documents from dozens of portals and emails
- Manual accounting → Manually logging 1000s of data points into accounting systems every month
- Deduction management → Classifying and extracting line item detail from 1000s of deduction invoices

## The Solution

- Autonomous backup collection: Daily downloads of remittance and support for dozens of retailers and distributors like KeHE, UNFI, Walmart, Target.
- Automated accounting: One-click payment application in accounting systems like QuickBooks and NetSuite with real-time two-way syncs.
- Deduction Management: Detailed extraction of expenses by reason, product line, retailer, and more.

And more coming soon…

If you’re curious about how Confido can help, please [schedule time for a demo.](/content/book-a-demo/index.html)

#### Automation and intelligence meets brick-and-mortar

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Blogs

## Explore More Resources

### Auto-Disputes: Never Reach Your Breaking Point

Confido Auto-Disputes finds invalid deductions, files disputes with evidence, and pushes them to repayment automatically. Recover money your team can't chase.  
[Learn More](/content/blogs/auto-disputes-never-reach-your-breaking-point/index.html)

### Two Years In: A Conversation with Confido's Founding Engineer

Adrien joined Confido as one of our earliest engineers in June 2024. Two years in, he talks scale, why the modules connect, AI, and focaccia.  
[Learn More](/content/blogs/two-years-in-a-conversation-confidos-founding-engineer/index.html)

### What Integrated S&OP Actually Looks Like (and Why Almost Nobody Runs It)

Most CPG brands know what S&OP should look like, but the process breaks when planning lives in disconnected spreadsheets. Here's what integrated S&OP takes.  
[Learn More](/content/blogs/what-integrated-sop-actually-looks-like/index.html)