Case Studies & Guides

Explore case studies showcasing how Confido customers save time and recover revenue, alongside in-depth guides to help you navigate the evolving complexities of the CPG industry.

Building Better Plans Together

How Deep Indian Kitchen Brought

AOP to Life with Confido

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Case Studies

[August 17, 2026



**Growing Fast and Lean: Why Evergreen Chose Confido Over Every Other Trade Platform it Evaluated**

How Evergreen runs trade across 8,500 stores with a two-person finance team, landing trade within half a point of budget in year one on Confido.

Learn More](/content/resources/why-evergreen-chose-confido-over-every-other-trade-platform-it-evaluated/index.html)

[July 29, 2026



**Growth on Autopilot: How DUDE Wipes Scaled Retail Finance Operations with Confido**

DUDE Wipes grew revenue by more than 100% in two years while expanding into most of the country's major retailers, and its accounting team needed cash application and deductions to scale without adding headcount.

Learn More](/content/resources/how-dude-wipes-scaled-retail-finance-operations-with-confido/index.html)

Building Better Plans Together: How Deep Indian Kitchen Brought AOP to Life with Confido

Deep Indian Kitchen's annual planning has always been a cross-functional effort between Sales and Finance, but it grew increasingly complex as the brand scaled into more than 24,500 stores nationwide.

Learn More](/content/resources/building-better-plans-together-how-deep-indian-kitchen-brought-aop-to-life-with-confido/index.html)

[July 15, 2025



**Streamlining Workflows: Cappello’s Upgrades their Trade, Deduction, and Cash App Operations**

Capello’s cut down on manual work and gained clearer, more reliable insights into their trade spend. The result: faster workflows and better business decisions.

Learn More](/content/resources/streamlining-workflows-cappellos-upgrades-their-trade-deduction-and-cash-app-operations/index.html)

[July 4, 2025



**Feasting on Efficiency: Feastables Reclaimed $500K with AI Powered Trade Management**

Learn More](/content/resources/feasting-on-efficiency-feastables-reclaimed-500k-with-ai-powered-trade-management/index.html)

[June 30, 2025



**Scooping Smarter: How Rebel Streamlined Trade and Reclaimed $100K+ in Deductions**

Rebel monitors in-store performance against forecasted plans and trade rates. When results aren’t lining up, the team quickly pivots — reallocating spend and adapting their strategy.

Learn More](/content/resources/scooping-smarter-how-rebel-streamlined-trade-and-reclaimed-100k-in-deductions/index.html)

[July 23, 2025



**Scaling with Smarter Systems: Serenity Kids Automates Deductions**

With a lean team, Serenity Kids turned to Confido to automate and streamline their receivables. The result: faster, more accurate processes across AR and deductions, with less effort and more confidence.

Learn More](/content/resources/scaling-with-smarter-systems-serenity-kids-automates-deductions/index.html)

Guides

[July 1, 2024



**Walmart Deduction Guide** \ Let's break down the most common Walmart deduction codes, what they mean, and how to dispute them.

Learn More](/content/resources/walmart-deduction-guide/index.html)

[March 4, 2024



**A Complete Guide to UNFI Cash Application and Deductions**

Learn More](/content/resources/a-complete-guide-to-unfi-cash-application-and-deductions/index.html)

UNFI Dispute Guide

Learn More](/content/resources/unfi-dispute-guide/index.html)

Managing Deductions and Disputes for CVS Pharmacy

Learn More](/content/resources/managing-deductions-and-disputes-for-cvs-pharmacy/index.html)

Target: Managing Deductions and Disputes

Learn More](/content/resources/target-managing-deductions-and-disputes/index.html)

Launching into KeHE: Deductions and Cash Application

Learn More](/content/resources/launching-into-kehe-deductions-and-cash-application/index.html)

Managing Deductions in Amazon Vendor Central

Learn More](/content/resources/managing-deductions-in-amazon-vendor-central/index.html)

Kroger: An In-Depth Guide to Deductions and Disputes

Learn More](/content/resources/kroger-an-in-depth-guide-to-deductions-and-disputes/index.html)

The AI Infrastructure for CPG Brands

Confido is purpose-built for CPG brands to manage deductions to production plans and serve as the single source of truth for accounting, finance, sales, and operations.