# Confido for Beverage Beverage brands manage high deduction volumes, tight margins, and constant promotional pressure. Confido provides an end-to-end platform to manage everything from accruals and trade spend to forecasting and demand planning. ## Trusted by Leading Beverage Brands ## Cash Application ### Cash Application meets automation Automate cash application with AI-driven document aggregation, data extraction, and invoice matching — reducing manual hours and clerical errors. #### Data Aggregation Extract remittances with over 40 vendor emails and portals, including KeHE, UNFI, and Walmart. #### Classification Tag records with key information, including deduction reasons and product lines #### ERP Sync Sync records at any level of granularity with custom field support [Learn More](/content/products/cash-application/index.html) #### Forecasting AI baselining to detect lift, measure demand, and plan with confidence. #### Visibility Track sales, stores, and DC inventory with full transparency. #### Reporting & Collaboration Customize reports, build charts, and share insights with your team. ## Products Purpose-Built for Beverage Brands ### Deduction Management and Auto-Disputes Beverage brands selling through grocery, convenience, club, mass, and other accounts face high volumes of deductions. Confido matches remittances, categorizes every deduction, flags invalid claims, and files disputes automatically so your team recovers revenue without the manual chase. ### Sales Forecasting and Trade Beverage trade spend is constant, promotional windows are tight, and the margin for error is thin. Confido plans and tracks trade spend at multiple levels, measures promotional lift against POS movement, and keeps accruals current. The platform offers AI-driven recommendations built on trade data, promotional actuals, and real-time POS movement. ### Supply & Demand Planning A summer promotion at Walmart doesn't move the same way as a regional launch at Whole Foods. Confido builds demand plans from POS data, promotional calendars, and sales team intelligence, then turns them into a self-updating supply plan that recommends POs against lead times, MOQs, and safety stock, and flags stockouts before they happen. ### Retail Analytics Confido integrates directly with syndicated data sources, pulling velocity, market share, and distribution metrics into the platform automatically alongside the rest of your team's data. ## Integrations With Every Vendor Relevant in Beverage ## Beverage Brands Win with Confido ### "The next chapter for us is unlocking AI-enabled solutions with Confido in ways we couldn't on our own." Ben Tuttman Chief Operating and Financial Officer, Culture Pop Soda ## **40** ### **Hours a Month Saved** Confido streamlined Culture Pop's cash application and trade promotion management processes - replacing manual work that once took staff accountants half a day to complete with a single click and freeing the team to focus on higher-value, strategic work. ## **Collaboration and Speed** ### **Built For How Fast-Moving Brand Work** "We constantly share feedback with Confido and there's a really nice loop between Culture Pop's needs and the development of the product... We move quickly and it's great to work with a partner that moves just as fast, if not faster." ## Frequently Asked Questions by Beverage Teams ### How does Confido help beverage brands manage complexity across a growing SKU catalog? As beverage brands expand into new flavors, formats, and channels, the operational complexity compounds fast. Confido centralizes deductions, trade spend, and demand planning across your full SKU catalog so the team is working from a single source of truth. ### How does Confido help beverage brands manage trade spend across on and off-premise accounts? Beverage brands run trade activity across multiple accounts simultaneously. Confido provides a single view of trade spend across channels, with tools to plan promotions, track performance, and reconcile deductions back to the original promotion. This eliminates the need to manage trade in disconnected systems across multiple portals. ### How does Confido support demand planning for beverage brands with seasonal and promotional swings? Beverage demand is sensitive to seasonality, new product launches, promotional activity, and more. Build demand plans on Confido that layer in historical sales data, planned promotions, and seasonal trends so your team can right-size production runs, avoid out-of-stocks, and reduce excess inventory. ### How does Confido handle deductions from major beverage retailers and distributors? Beverage brands deal with a wide range of deductions, each with their own remittance formats, deduction codes, and compliance requirements. Confido ingests data directly from each source, auto-categorizes every deduction type, flags invalid claims in real time, and files disputes automatically on your behalf. ## Do more with Confido ### Cash Application Accounting meets AI-powered automation [Learn More](/content/products/cash-application/index.html) ### Deductions Management Tag, route, and review deductions efficiently with built-in approvals and collaboration tools. [Learn More](/content/products/deduction-management/index.html) ### Trade Promotion Management Centralized promotion calendar with auto-matched deductions and contracts [Learn More](/content/products/trade-promotion-management/index.html) ### Forecasting Adaptive forecasting that does the work for you [Learn More](/content/products/sales-forecast/index.html) ### Shopper Marketing Visibility into every shopper marketing campaign [Learn More](/content/industries/confido-for-beverage#/index.html) ### Sales Analytics Simple analytics for food and beverage brands [Learn More](/content/products/sales-analytics/index.html) ### Demand Planning Integrated Demand Planning Functionality, Informed by Sales Inputs and Live Retailer/Distributor Data. [Learn More](/content/products/demand-planning/index.html) ### Disputes End-to-end dispute visibility so you can submit, track, and recover with confidence. [Learn More](/content/products/auto-disputes/index.html) ## The AI Infrastructure for CPG Brands Confido is purpose-built for CPG brands to manage deductions to production plans and serve as the single source of truth for accounting, finance, sales, and operations.