Deduction Dispute Automation for CPG Brands | Confido

Automate Disputes From Submission to Recovery

Confido identifies and prioritizes likely disputable deductions, retrieves supporting documents, auto-drafts messages, and tracks repayment in real time.

Everyday efficiency, exceptional results

3x

Faster Resolution.

Centralized dispute tracking means fewer follow-ups and faster repayment cycles.

100%

Visibility into Recovery.

See every dispute’s outcome, approval, and repayment – so nothing goes untracked.

Automatically resolve disputes with confidence

Recover more revenue faster with full visibility into every dispute and its path to repayment.

Consolidated Dashboard

View all disputes by retailer or distributor in a single dashboard, with real-time status visibility and repayment tracking.

AI-Powered Auto Disputes

Automatically submit and follow up on disputes using AI, rules-based workflows, and automated freight document retrieval.

Real-Time Updates

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Follow each dispute from submission to resolution with automatic updates as payments post or statuses change.

Win-Rate Metrics

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Track approval rates, dollars recovered, and repayment trends across your customer base to see ROI instantly.

Unified Correspondence

Access your full dispute history and all communication threads in one centralized workspace, regardless of retailer.

Millions of data points captured in one platform

Confido connects directly to 50+ critical data sources, including leading retailers, distributors, ERP platforms, and accounting systems.

Built for startups and category leaders

With a lean team, Serenity Kids turned to Confido to automate and streamline their receivables. The result: faster, more accurate processes across AR and deductions, with less effort and more confidence.

Organic, nutrient-packed baby food

“We have a small team, and anytime we can leverage software to improve both accuracy and timeliness in our AR and deductions management process, it's a win-win.”
Kirk Lin
VP of Finance, Serenity Kids

Capello’s cut down on manual work and gained clearer, more reliable insights into their trade spend. The result: faster workflows and better business decisions.

Gluten-free pasta and carbs

“Much less time spent, far better results. Confido has been a huge win for our business and trade spend reporting accuracy.”
Lacee Jaruguei
Senior Finance Manager, Cappello's

Rebel monitors in-store performance against forecasted plans and trade rates. When results aren’t lining up, the team quickly pivots — reallocating spend and adapting their strategy.

Keto-friendly ice cream

“With Confido pulling in IRI and Circana data, I can see how our products are actually performing and how that lines up with our forecast. Now I have the insights I need to take action if we're light in certain areas.”
Brian Fulmer
Head of Sales, Rebel Creamery

The AI Infrastructure for CPG Brands

Confido is purpose-built for CPG brands to manage deductions to production plans and serve as the single source of truth for accounting, finance, sales, and operations.