End-to-End Deduction Management

Streamline the deductions workflow with automated tagging, intelligent dispute identification, and in-platform resolution.

OUR RESULTS

Everyday efficiency, exceptional results

"We have a small team, and anytime we can leverage software to improve both accuracy and timeliness in our AR and deductions management process, it's a win-win."

Kirk Lin

VP of Finance, Serenity Kids

2in1

All your payment info in — smarter deductions out.

85% reduction in time spent managing Deductions

Our Solution

Easier deductions, built for scale

Eliminate inefficiencies, improve accuracy, and drive stronger recovery outcomes across deductions.

Approval Work Flows

Customize deduction approval rules

Automatically route deductions to the right stakeholders across finance, sales, and brokers, prioritize high-value items, and manage reviews through structured approval workflows.

Smart Classification

Tag deductions instantly

Automatically match deductions to promotions, customers, or reason codes to identify root causes, surface invalid claims early, and accelerate revenue recovery.

Collaborative Reviews

Manage everything in one place

.webp)

Collaborate within the deductions view using comments and centralized documentation to keep context in one place.

integrations

Millions of data points captured in one platform

Confido connects directly to 50+ critical data sources, including leading retailers, distributors, ERP platforms, and accounting systems.

RESULTS

Built for startups and category leaders

With a lean team, Serenity Kids turned to Confido to automate and streamline their receivables. The result: faster, more accurate processes across AR and deductions, with less effort and more confidence.

SKUs

Organic, nutrient-packed baby food

“We have a small team, and anytime we can leverage software to improve both accuracy and timeliness in our AR and deductions management process, it's a win-win.”
Kirk Lin

VP of Finance, Serenity Kids

Capello’s cut down on manual work and gained clearer, more reliable insights into their trade spend. The result: faster workflows and better business decisions.

SKUs

Gluten-free pasta and carbs

“Much less time spent, far better results. Confido has been a huge win for our business and trade spend reporting accuracy.”
Lacee Jaruguei

Senior Finance Manager, Cappello's

Rebel monitors in-store performance against forecasted plans and trade rates. When results aren’t lining up, the team quickly pivots — reallocating spend and adapting their strategy.

SKUs

Keto-friendly ice cream

“With Confido pulling in IRI and Circana data, I can see how our products are actually performing and how that lines up with our forecast. Now I have the insights I need to take action if we're light in certain areas.”
Brian Fulmer

Head of Sales, Rebel Creamery

How It Works

Do more with Confido

Cash Application

Accounting meets AI-powered automation

Trade Promotion Management

Centralized promotion calendar with auto-matched deductions and contracts

Forecasting

Adaptive forecasting that does the work for you

Shopper Marketing

Visibility into every shopper marketing campaign

Sales Analytics

Simple analytics for food and beverage brands

Demand Planning

Integrated Demand Planning Functionality, Informed by Sales Inputs and Live Retailer/Distributor Data.

Disputes

End-to-end dispute visibility so you can submit, track, and recover with confidence.

The AI Infrastructure for CPG Brands

Confido is purpose-built for CPG brands to manage deductions to production plans and serve as the single source of truth for accounting, finance, sales, and operations.