# End-to-End  Deduction Management

Streamline the deductions workflow with automated tagging, intelligent dispute identification, and in-platform resolution.

## OUR RESULTS

## Everyday efficiency, exceptional results

"We have a small team, and anytime we can leverage software to improve both accuracy and timeliness in our AR and deductions management process, it's a win-win."

Kirk Lin

VP of Finance, Serenity Kids

### 2in1

All your payment info in — smarter deductions out.

85% reduction in time spent managing Deductions

## Our Solution

## Easier deductions, built for scale

Eliminate inefficiencies, improve accuracy, and drive stronger recovery outcomes across deductions.

### Approval Work Flows

#### Customize deduction approval rules

Automatically route deductions to the right stakeholders across finance, sales, and brokers, prioritize high-value items, and manage reviews through structured approval workflows.

### Smart Classification

#### Tag deductions instantly

Automatically match deductions to promotions, customers, or reason codes to identify root causes, surface invalid claims early, and accelerate revenue recovery.

### Collaborative Reviews

#### Manage everything in one place

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Collaborate within the deductions view using comments and centralized documentation to keep context in one place.

## integrations

## Millions of data points captured in one platform

Confido connects directly to 50+ critical data sources, including leading retailers, distributors, ERP platforms, and accounting systems.

## RESULTS

## Built for startups and category leaders

With a lean team, Serenity Kids turned to Confido to automate and streamline their receivables. The result: faster, more accurate processes across AR and deductions, with less effort and more confidence.

### SKUs

### Organic, nutrient-packed baby food

“We have a small team, and anytime we can leverage software to improve both accuracy and timeliness in our AR and deductions management process, it's a win-win.”  
Kirk Lin

VP of Finance, Serenity Kids

Capello’s cut down on manual work and gained clearer, more reliable insights into their trade spend. The result: faster workflows and better business decisions.

### SKUs

### Gluten-free pasta and carbs

“Much less time spent, far better results. Confido has been a huge win for our business and trade spend reporting accuracy.”  
Lacee Jaruguei

Senior Finance Manager, Cappello's

Rebel monitors in-store performance against forecasted plans and trade rates. When results aren’t lining up, the team quickly pivots — reallocating spend and adapting their strategy.

### SKUs

### Keto-friendly ice cream

“With Confido pulling in IRI and Circana data, I can see how our products are actually performing and how that lines up with our forecast. Now I have the insights I need to take action if we're light in certain areas.”  
Brian Fulmer

Head of Sales, Rebel Creamery

## How It Works

## Do more with Confido

##### Cash Application

Accounting meets AI-powered automation

##### Trade Promotion Management

Centralized promotion calendar with auto-matched deductions and contracts

##### Forecasting

Adaptive forecasting that does the work for you

### Shopper Marketing

Visibility into every shopper marketing campaign

### Sales Analytics

Simple analytics for food and beverage brands

### Demand Planning

Integrated Demand Planning Functionality, Informed by Sales Inputs and Live Retailer/Distributor Data.

### Disputes

End-to-end dispute visibility so you can submit, track, and recover with confidence.

## The AI Infrastructure for CPG Brands

Confido is purpose-built for CPG brands to manage deductions to production plans and serve as the single source of truth for accounting, finance, sales, and operations.