CPG Demand Planning Software for S&OP Teams | Confido

Integrated Demand Planning Across the Organization

Unify advanced statistical modeling and live customer inventories with commercial team insights to drive a unified S&OP process from end-to-end.

Operational Efficiency Driving Exceptional Results

30%

Fewer Out-of-Stocks

Inventory-aware “Suggested Orders” keeps weeks-on-hand in the healthy range to prevent out-of-stocks

50%

Higher Forecast Accuracy

Statistical models + versioned overrides improve signal quality and reduce bias over time.

Our Solution

Intelligent and integrated demand planning

Improve demand planning accuracy, unify S&OP in a single platform, align teams around one source of truth, and make faster, more confident decisions.

Statistical Forecasting

Best-fit statistical models with expert tuning

AI-driven selection of optimal forecasting algorithms, enabling demand planners to model and simulate across product, customer, and location hierarchies.

Inventories

Inventory-aware “Suggested Orders”

Set target weeks-on-hand and automatically generate optimal replenishment orders based on demand forecasts, live inventory, and open orders.

Hierarchical Editing

Hierarchical editing with smart apportioning

Make top-down adjustments with automatic apportioning across products and locations based on historical patterns.

Customizable Views

Customizable Aggregation Views & Exports

View and export your final demand forecast at any level (customer, product, or custom groupings) in a pivot-friendly format designed for downstream planning.

Override and Comments

Human judgment, captured in context

Set an override when needed, with threaded, @mention comments that stay anchored to the specific cell alongside email notifications.

Reporting

Measure accuracy

Track MAPE and bias by method and see what wins, standardize on it, and improve each cycle.

Unlimited Versioning

As many versions as necessary

Flexible forecast horizons, with unlimited versions to compare past forecasts and track accuracy over time.

Integrations

Millions of data points captured in one platform

Confido connects directly to 50+ critical data sources, including leading retailers, distributors, ERP platforms, and accounting systems.

Results

Built for startups and category leaders

With a lean team, Serenity Kids turned to Confido to automate and streamline their receivables. The result: faster, more accurate processes across AR and deductions, with less effort and more confidence.

Organic, nutrient-packed baby food

Kirk Lin - VP of Finance, Serenity Kids

“We have a small team, and anytime we can leverage software to improve both accuracy and timeliness in our AR and deductions management process, it's a win-win.”

Gluten-free pasta and carbs

Lacee Jaruguei - Senior Finance Manager, Cappello's

“Much less time spent, far better results. Confido has been a huge win for our business and trade spend reporting accuracy.”

Keto-friendly ice cream

Brian Fulmer - Head of Sales, Rebel Creamery

“With Confido pulling in IRI and Circana data, I can see how our products are actually performing and how that lines up with our forecast. Now I have the insights I need to take action if we're light in certain areas.”

How It Works

Do more with Confido

One connected platform for the whole retail finance and planning stack.

Cash Application

Accounting meets AI-powered automation

Deductions Management

Tag, route, and review deductions efficiently with built-in approvals and collaboration tools.

Trade Promotion Management

Centralized promotion calendar with auto-matched deductions and contracts

Forecasting

Adaptive forecasting that does the work for you

Sales Analytics

Simple analytics for food and beverage brands.

The AI Infrastructure for CPG Brands

Confido is purpose-built for CPG brands to manage deductions to production plans and serve as the single source of truth for accounting, finance, sales, and operations.