# Integrated Demand Planning Across the Organization

Unify advanced statistical modeling and live customer inventories with commercial team insights to drive a unified S&OP process from end-to-end.

## Operational Efficiency Driving Exceptional Results

30%

Fewer Out-of-Stocks

Inventory-aware “Suggested Orders” keeps weeks-on-hand in the healthy range to prevent out-of-stocks

50%

Higher Forecast Accuracy

Statistical models + versioned overrides improve signal quality and reduce bias over time.

## Our Solution

### Intelligent and integrated demand planning

Improve demand planning accuracy, unify S&OP in a single platform, align teams around one source of truth, and make faster, more confident decisions.

- Statistical Forecasting
- Inventories
- Hierarchical Editing
- Customizeable Views
- Override and Comments
- Reporting
- Unlimited Versioning

### Statistical Forecasting
#### Best-fit statistical models with expert tuning

AI-driven selection of optimal forecasting algorithms, enabling demand planners to model and simulate across product, customer, and location hierarchies.

### Inventories
#### Inventory-aware “Suggested Orders”

Set target weeks-on-hand and automatically generate optimal replenishment orders based on demand forecasts, live inventory, and open orders.

### Hierarchical Editing
#### Hierarchical editing with smart apportioning

Make top-down adjustments with automatic apportioning across products and locations based on historical patterns.

### Customizable Views
#### Customizable Aggregation Views & Exports

View and export your final demand forecast at any level (customer, product, or custom groupings) in a pivot-friendly format designed for downstream planning.

### Override and Comments
#### Human judgment, captured in context

Set an override when needed, with threaded, @mention comments that stay anchored to the specific cell alongside email notifications.

### Reporting
#### Measure accuracy

Track MAPE and bias by method and see what wins, standardize on it, and improve each cycle.

### Unlimited Versioning
#### As many versions as necessary

Flexible forecast horizons, with unlimited versions to compare past forecasts and track accuracy over time.

## Integrations

### Millions of data points captured in one platform

Confido connects directly to 50+ critical data sources, including leading retailers, distributors, ERP platforms, and accounting systems.

## Results

### Built for startups and category leaders

With a lean team, Serenity Kids turned to Confido to automate and streamline their receivables. The result: faster, more accurate processes across AR and deductions, with less effort and more confidence.

### Organic, nutrient-packed baby food
#### Kirk Lin - VP of Finance, Serenity Kids

“We have a small team, and anytime we can leverage software to improve both accuracy and timeliness in our AR and deductions management process, it's a win-win.”

### Gluten-free pasta and carbs
#### Lacee Jaruguei - Senior Finance Manager, Cappello's

“Much less time spent, far better results. Confido has been a huge win for our business and trade spend reporting accuracy.”

### Keto-friendly ice cream
#### Brian Fulmer - Head of Sales, Rebel Creamery

“With Confido pulling in IRI and Circana data, I can see how our products are actually performing and how that lines up with our forecast. Now I have the insights I need to take action if we're light in certain areas.”

## How It Works

### Do more with Confido

One connected platform for the whole retail finance and planning stack.

#### Cash Application
Accounting meets AI-powered automation

#### Deductions Management
Tag, route, and review deductions efficiently with built-in approvals and collaboration tools.

#### Trade Promotion Management
Centralized promotion calendar with auto-matched deductions and contracts

#### Forecasting
Adaptive forecasting that does the work for you

#### Sales Analytics
Simple analytics for food and beverage brands.

## The AI Infrastructure for CPG Brands

Confido is purpose-built for CPG brands to manage deductions to production plans and serve as the single source of truth for accounting, finance, sales, and operations.
