Powerful Retail Analytics for CPG Brands

Turn retailer and distributor data into actionable insights, with AI-powered reporting on profitability, margins, and promotional ROI.

Analytics purpose-built for CPG operators

Unlock actionable insights, improve performance visibility, save time across teams, and make smarter and faster decisions.

Forecasts

Confido’s baselining algorithm isolates incremental volume, enabling clear measurement of organic demand, promo lift, and unbiased forecasts.

Store Activity

Analyze sales at the store level with standardized product and location data for consistent, granular tracking.

DC Monitoring

Monitor DC-level inventory counts and shipment fill rates to ensure operational excellence.

Reporting

Build custom reports and collaborate seamlessly, with flexible, first-class support for your specific reporting needs.

Millions of data points captured in one platform

Confido connects directly to 50+ critical data sources, including leading retailers, distributors, ERP platforms, and accounting systems.

Results

Built for startups and category leaders

With a lean team, Serenity Kids turned to Confido to automate and streamline their receivables. The result: faster, more accurate processes across AR and deductions, with less effort and more confidence.

Organic, nutrient-packed baby food

“We have a small team, and anytime we can leverage software to improve both accuracy and timeliness in our AR and deductions management process, it's a win-win.”
— Kirk Lin
VP of Finance, Serenity Kids

Capello’s cut down on manual work and gained clearer, more reliable insights into their trade spend. The result: faster workflows and better business decisions.

Gluten-free pasta and carbs

“Much less time spent, far better results. Confido has been a huge win for our business and trade spend reporting accuracy.”
— Lacee Jaruguei
Senior Finance Manager, Cappello's

Rebel monitors in-store performance against forecasted plans and trade rates. When results aren’t lining up, the team quickly pivots — reallocating spend and adapting their strategy.

Keto-friendly ice cream

“With Confido pulling in IRI and Circana data, I can see how our products are actually performing and how that lines up with our forecast. Now I have the insights I need to take action if we're light in certain areas.”
— Brian Fulmer
Head of Sales, Rebel Creamery

The AI Infrastructure for CPG Brands

Confido is purpose-built for CPG brands to manage deductions to production plans and serve as the single source of truth for accounting, finance, sales, and operations.