# Powerful Retail Analytics for CPG Brands

Turn retailer and distributor data into actionable insights, with AI-powered reporting on profitability, margins, and promotional ROI.

## Analytics purpose-built for CPG operators

Unlock actionable insights, improve performance visibility, save time across teams, and make smarter and faster decisions.

### Forecasts

Confido’s baselining algorithm isolates incremental volume, enabling clear measurement of organic demand, promo lift, and unbiased forecasts.

### Store Activity

Analyze sales at the store level with standardized product and location data for consistent, granular tracking.

### DC Monitoring

Monitor DC-level inventory counts and shipment fill rates to ensure operational excellence.

### Reporting

Build custom reports and collaborate seamlessly, with flexible, first-class support for your specific reporting needs.

## Millions of data points captured in one platform

Confido connects directly to 50+ critical data sources, including leading retailers, distributors, ERP platforms, and accounting systems.

### Results

## Built for startups and category leaders

With a lean team, Serenity Kids turned to Confido to automate and streamline their receivables. The result: faster, more accurate processes across AR and deductions, with less effort and more confidence.

### Organic, nutrient-packed baby food

> “We have a small team, and anytime we can leverage software to improve both accuracy and timeliness in our AR and deductions management process, it's a win-win.”  
> — Kirk Lin  
> VP of Finance, Serenity Kids

Capello’s cut down on manual work and gained clearer, more reliable insights into their trade spend. The result: faster workflows and better business decisions.

### Gluten-free pasta and carbs

> “Much less time spent, far better results. Confido has been a huge win for our business and trade spend reporting accuracy.”  
> — Lacee Jaruguei  
> Senior Finance Manager, Cappello's

Rebel monitors in-store performance against forecasted plans and trade rates. When results aren’t lining up, the team quickly pivots — reallocating spend and adapting their strategy.

### Keto-friendly ice cream

> “With Confido pulling in IRI and Circana data, I can see how our products are actually performing and how that lines up with our forecast. Now I have the insights I need to take action if we're light in certain areas.”  
> — Brian Fulmer  
> Head of Sales, Rebel Creamery

## The AI Infrastructure for CPG Brands

Confido is purpose-built for CPG brands to manage deductions to production plans and serve as the single source of truth for accounting, finance, sales, and operations.