# Adaptive Sales Forecasting for Informed Decision-Making

Build accurate sales forecasts with flexible scenario planning, unlimited versioning, and AI-driven recommendations that adapt to actuals, promotions, and market data.

## Everyday efficiency, exceptional results

“With Confido pulling in IRI and Circana data, I can see how our products are actually performing and how that lines up with our forecast. Now I have the insights I need to take action if we're light in certain areas.”

**Brian Fulmer**  
Head of Sales, Rebel Creamery

### Our Solution

## Adaptive forecasting, backed by data

Improve forecast accuracy, align teams, and make faster, data-driven decisions.

- Sales Targets  
- Scenarios  
- AI Recommendations  
- Promotion Insights  
- Forecast Change Logs  
- ERP Product Sync

### Sales Targets
#### Turn top-down goals into trackable plans

Set your Annual Operating Plan with defined targets by customer, product, or trade reason, and track performance in real time against live forecast and deduction data.

### Scenarios
#### Unlimited scenario comparisons

Create forecast scenarios for independent adjustments and side-by-side comparisons without disrupting downstream reporting.

### AI Recommendations
#### Forecasts that learn from your business

Confido combines statistical models with actuals to produce continuously updated forecasts, helping teams align faster without spreadsheets.

### Promotion Insights
#### See the impact of trade on every forecast

Compare consumption, depletion, and shipment forecasts against actuals to clearly understand promotion impact.

### Forecast Change Logs
#### Turn forecast changes into clear insights

Confido’s Forecast Change Log centralizes updates to show what changed, who made the change, and why to improve alignment and forecast accuracy.

### ERP Product Sync
#### Product data straight from your ERP

Confido syncs product data directly with your ERP to ensure accurate, up-to-date products and pricing across every forecast, plan, and report.

## Millions of data points captured in one platform

Confido connects directly to 50+ critical data sources, including leading retailers, distributors, ERP platforms, and accounting systems.

## Results
## Built for startups and category leaders

With a lean team, Serenity Kids turned to Confido to automate and streamline their receivables. The result: faster, more accurate processes across AR and deductions, with less effort and more confidence.

**Kirk Lin**  
VP of Finance, Serenity Kids

Capello’s cut down on manual work and gained clearer, more reliable insights into their trade spend. The result: faster workflows and better business decisions.

**Lacee Jaruguei**  
Senior Finance Manager, Cappello's

Rebel monitors in-store performance against forecasted plans and trade rates. When results aren’t lining up, the team quickly pivots — reallocating spend and adapting their strategy.

**Brian Fulmer**  
Head of Sales, Rebel Creamery

## The AI Infrastructure for CPG Brands

Confido is purpose-built for CPG brands to manage deductions to production plans and serve as the single source of truth for accounting, finance, sales, and operations.

Explore Products

## Do more with Confido

One connected platform for the whole retail finance and planning stack.