Integrated Supply Planning From Demand Signal to PO

A supply plan that updates itself, generates recommended purchase orders against your lead times and MOQs, and flags stockouts before they happen.

Operational Efficiency Driving Exceptional Results

30%
Fewer Out-of-Stocks
Inventory-aware “Suggested Orders” keeps weeks-on-hand in the healthy range to prevent out-of-stocks

50%
Higher Forecast Accuracy
Statistical models + versioned overrides improve signal quality and reduce bias over time.

Our Solution

Built for the supply planner's reality

Improve supply accuracy and cash flow management - so brands hit forecast, protect margin, and scale with confidence.

Live Demand Integration

A Supply Plan that Updates Itself

When the forecast changes, the supply plan automatically recalculates. No CSV exports, version drift, or Monday reconciliation.

PO Integration

Auto-generate every PO

Apply each SKU's lead times, MOQs, and safety stock targets, and the system generates recommended purchase orders that hit the math.

Proactive Stockout Alerts

Catch stockouts before they hit

Confido flags projected stockouts before they happen, with lead time to act. Sales sees the same risk as supply chain.

Financial Impact Modeling

Model the cash impact of every supply decision

See what a 50% promo means for 2x inventory and cash flow before you order. Every supply plan translates into projected spend at COGS. Finance sees the impact before invoices land.

Integrations

Millions of data points captured in one platform

Confido connects directly to 50+ critical data sources, including leading retailers, distributors, ERP platforms, and accounting systems.

Results

Built for startups and category leaders

With a lean team, Serenity Kids turned to Confido to automate and streamline their receivables. The result: faster, more accurate processes across AR and deductions, with less effort and more confidence.

Kirk Lin
VP of Finance, Serenity Kids
“We have a small team, and anytime we can leverage software to improve both accuracy and timeliness in our AR and deductions management process, it's a win-win.”

Capello’s cut down on manual work and gained clearer, more reliable insights into their trade spend. The result: faster workflows and better business decisions.

Lacee Jaruguei
Senior Finance Manager, Cappello's
“Much less time spent, far better results. Confido has been a huge win for our business and trade spend reporting accuracy.”

Rebel monitors in-store performance against forecasted plans and trade rates. When results aren’t lining up, the team quickly pivots — reallocating spend and adapting their strategy.

Brian Fulmer
Head of Sales, Rebel Creamery
“With Confido pulling in IRI and Circana data, I can see how our products are actually performing and how that lines up with our forecast. Now I have the insights I need to take action if we're light in certain areas.”

How It Works

Do more with Confido

Cash Application

Accounting meets AI-powered automation

Deductions Management

Tag, route, and review deductions efficiently with built-in approvals and collaboration tools.

Trade Promotion Management

Centralized promotion calendar with auto-matched deductions and contracts

Forecasting

Adaptive forecasting that does the work for you

Shopper Marketing

Visibility into every shopper marketing campaign

Sales Analytics

Simple analytics for food and beverage brands

The AI Infrastructure for CPG Brands

Confido is purpose-built for CPG brands to manage deductions to production plans and serve as the single source of truth for accounting, finance, sales, and operations.