# Integrated Supply Planning  From Demand Signal to PO

A supply plan that updates itself, generates recommended purchase orders against your lead times and MOQs, and flags stockouts before they happen.

## Operational Efficiency Driving Exceptional Results

30%  
Fewer Out-of-Stocks  
Inventory-aware “Suggested Orders” keeps weeks-on-hand in the healthy range to prevent out-of-stocks

50%  
Higher Forecast Accuracy  
Statistical models + versioned overrides improve signal quality and reduce bias over time.

## Our Solution

### Built for the supply planner's reality

Improve supply accuracy and cash flow management - so brands hit forecast, protect margin, and scale with confidence.

#### Live Demand Integration

##### A Supply Plan that Updates Itself

When the forecast changes, the supply plan automatically recalculates. No CSV exports, version drift, or Monday reconciliation.

#### PO Integration

##### Auto-generate every PO

Apply each SKU's lead times, MOQs, and safety stock targets, and the system generates recommended purchase orders that hit the math.

#### Proactive Stockout Alerts

##### Catch stockouts before they hit

Confido flags projected stockouts before they happen, with lead time to act. Sales sees the same risk as supply chain.

#### Financial Impact Modeling

##### Model the cash impact of every supply decision

See what a 50% promo means for 2x inventory and cash flow before you order. Every supply plan translates into projected spend at COGS. Finance sees the impact before invoices land.

## Integrations

### Millions of data points captured in one platform

Confido connects directly to 50+ critical data sources, including leading retailers, distributors, ERP platforms, and accounting systems.

## Results

### Built for startups and category leaders

With a lean team, Serenity Kids turned to Confido to automate and streamline their receivables. The result: faster, more accurate processes across AR and deductions, with less effort and more confidence.

> **Kirk Lin**  
> VP of Finance, Serenity Kids  
> “We have a small team, and anytime we can leverage software to improve both accuracy and timeliness in our AR and deductions management process, it's a win-win.”

Capello’s cut down on manual work and gained clearer, more reliable insights into their trade spend. The result: faster workflows and better business decisions.

> **Lacee Jaruguei**  
> Senior Finance Manager, Cappello's  
> “Much less time spent, far better results. Confido has been a huge win for our business and trade spend reporting accuracy.”

Rebel monitors in-store performance against forecasted plans and trade rates. When results aren’t lining up, the team quickly pivots — reallocating spend and adapting their strategy.

> **Brian Fulmer**  
> Head of Sales, Rebel Creamery  
> “With Confido pulling in IRI and Circana data, I can see how our products are actually performing and how that lines up with our forecast. Now I have the insights I need to take action if we're light in certain areas.”

## How It Works

### Do more with Confido

##### Cash Application

Accounting meets AI-powered automation

##### Deductions Management

Tag, route, and review deductions efficiently with built-in approvals and collaboration tools.

##### Trade Promotion Management

Centralized promotion calendar with auto-matched deductions and contracts

##### Forecasting

Adaptive forecasting that does the work for you

### Shopper Marketing

Visibility into every shopper marketing campaign

### Sales Analytics

Simple analytics for food and beverage brands

## The AI Infrastructure for CPG Brands

Confido is purpose-built for CPG brands to manage deductions to production plans and serve as the single source of truth for accounting, finance, sales, and operations.