Track Trade From Agreement to Accrual

Manage trade promotions end-to-end by linking contract terms, paid deductions, and in-market performance to a centralized event calendar.

Everyday efficiency, exceptional results

“Much less time spent, far better results. Confido has been a huge win for our business and trade spend reporting accuracy.”

Lacee Jauregui,

Senior Finance Manager, Cappello's

2in1

All your payment info in — smarter deductions out.

75%

reduction in time spent managing TPM

Smarter, integrated trade promotions

Improve trade efficiency and ROI with centralized planning and clear performance insights.

Trade Calendar

Manage events in one place

Create and manage promotion events by retailer, distributor, or planning group, with built-in support for key details like timing, scanback windows, and deal structure.

Accrual True-Up

Ensure accurate accruals in real-time

Automatically match accruals to actual deductions and trade spend, flag variances early, and keep financials accurate with minimal manual work.

Contract & Deduction Matching

Auto-match contracts and deductions

Confido automatically matches deductions and contracts to the appropriate trade events, eliminating manual uploads, file retrieval, and spreadsheet reconciliation.

Promotion Insights

Know the ROI on every promo

View trade performance with side-by-side comparisons of forecasted spend, actual deductions, and ROI, with the ability to drill into events, products, or retailers.

Millions of data points captured in one platform

Confido connects directly to 50+ critical data sources, including leading retailers, distributors, ERP platforms, and accounting systems.

RESULTS

Built for startups and category leaders

With a lean team, Serenity Kids turned to Confido to automate and streamline their receivables. The result: faster, more accurate processes across AR and deductions, with less effort and more confidence.

Kirk Lin

VP of Finance, Serenity Kids

Capello’s cut down on manual work and gained clearer, more reliable insights into their trade spend. The result: faster workflows and better business decisions.

“Much less time spent, far better results. Confido has been a huge win for our business and trade spend reporting accuracy.”

Brian Fulmer

Head of Sales, Rebel Creamery

The AI Infrastructure for CPG Brands

Confido is purpose-built for CPG brands to manage deductions to production plans and serve as the single source of truth for accounting, finance, sales, and operations.

Explore Products

Do more with Confido

One connected platform for the whole retail finance and planning stack.