The Financial Command Center for Modern CPG Brands

Confido provides finance teams an integrated solution for sales forecasting, annual planning, trade management, demand planning, analytics, and reporting.

Built for fast-growing CPG brands

OUR RESULTS

Turn insight into action with Confido

ROI reporting in just 1 day

Finance teams save over 50 hours per month with automated reporting and adaptive forecasting. Plan and analyze promotions in a single day.

75%

reduction in time spent managing TPM

3in1

Deductions, trade promotion planning, and forecasting under one roof.

“Much less time spent, far better results. Confido has been a huge win for our business and trade spend reporting accuracy.”

Lacee Jauregui

Senior Finance Manager, Cappello's

Built-in assistance

Forecasts and targets are seamlessly managed in Confido, with AI lift recommendations and the ability to plan and track against annual goals.

“Much less time spent, far better results. Confido has been a huge win for our business and trade spend reporting accuracy.”

ROI reporting in just 1 day

Finance teams save over 50 hours per month with automated reporting and adaptive forecasting. Plan and analyze promotions in a single day.

75%

reduction in time spent managing TPM

3in1

Deductions, trade promotion planning, and forecasting under one roof.

Built-in assistance

Forecasts and targets are seamlessly managed in Confido, with AI lift recommendations and the ability to plan and track against annual goals.

[**Sales Forecasting** \
Generate accurate sales forecasts powered by syndicated, retailer POS, and depeletions data, with AI-driven recommendations for smarter reforecasting.](/content/products/sales-forecast/index.html)

[**Annual Planning** \
Build Annual Operating Plans (AOPs) in a single, integrated workspace. Set top-down goals by customer, product, or trade reason, and track progress in real-time alongside trade and deduction data.](/content/products/sales-forecast/index.html)

Testimonials

Working with Confido

“With Confido pulling in IRI and Circana data, I can see how our products are actually performing and how that lines up with our forecast. Now I have the insights I need to take action if we're light in certain areas.”

Brian Fulmer

Head of Sales, Rebel Creamery

“Confido gives me sanity in our AR management and saves several days in our close process. We have become more efficient and organized in our cash application process and have always received exceptional customer support.”

Callahan DePorter

Controller, MUSH

“We have a small team, and anytime we can leverage software to improve both accuracy and timeliness in our AR and deductions management process, it's a win-win.”

Kirk Lin

VP of Finance, Serenity Kids

“Much less time spent, far better results. Confido has been a huge win for our business and trade spend reporting accuracy.”

Lacee Jaruguei

Senior Finance Manager, Cappello's

[**Trade Promotion Management** \
Plan, track, and optimize trade promotions with full visibility into spend, performance, and ROI to ensure trade investments drive growth.](/content/products/trade-promotion-management/index.html)

[**Supply & Demand Planning** \
Combine consumption-driven forecasting with statistical modeling for accurate demand plans, then turn them into a self-updating supply plan that recommends POs against lead times, MOQs, and safety stock and flags stockouts before they happen.](/content/products/demand-planning/index.html)

[**Reporting and Analytics** \
Powerful reporting and analytics capabilities with the ability to instantly generate reports and surface insights by account, retailer, product, and more across sales and trade.](/content/products/sales-analytics/index.html)

RESULTS

Built for startups and category leaders

With a lean team, Serenity Kids turned to Confido to automate and streamline their receivables. The result: faster, more accurate processes across AR and deductions, with less effort and more confidence.

SKUs

Organic, nutrient-packed baby food

Kirk Lin

VP of Finance, Serenity Kids

Capello’s cut down on manual work and gained clearer, more reliable insights into their trade spend. The result: faster workflows and better business decisions.

SKUs

Gluten-free pasta and carbs

“Much less time spent, far better results. Confido has been a huge win for our business and trade spend reporting accuracy.”

Lacee Jaruguei

Senior Finance Manager, Cappello's

Rebel monitors in-store performance against forecasted plans and trade rates. When results aren’t lining up, the team quickly pivots — reallocating spend and adapting their strategy.

SKUs

Keto-friendly ice cream

Brian Fulmer

Head of Sales, Rebel Creamery

Best-in-class software for every department

For Accounting

Process payments, categorize deductions and generate reports in seconds, not days

For Sales

Erase manual hours and guesswork with our integrated TPM and adaptive forecasting

For Operations

Full S&OP visibility with shipment forecasts informed from Sales

The AI Infrastructure for CPG Brands

Confido is purpose-built for CPG brands to manage deductions to production plans and serve as the single source of truth for accounting, finance, sales, and operations.