The Purpose-Built Platform for CPG Operations Planning

Confido unifies demand planning, sales forecasting, trade planning, and real-time analytics so operations teams can plan demand more accurately and keep supply aligned with market activity.

Turn insight into action with Confido

Inter-Connected Demand Planning in One Place

Consumption forecasting, trade planning, and demand planning in one system means commercial insights flow directly into demand forecasts driving organization-wide alignment.

45%

reduction in time spent on the demand planning process

3in1

Sales Forecasting, Trade Promotion Planning, and Demand Planning under one roof

“Before Confido, demand planning meant juggling multiple systems and spreadsheets. Now everything's integrated. Our planning cycles are faster, forecasts are more accurate, and we're finally aligned across sales, ops, and finance."

Dennis Dayton

Boardwalk Frozen Treats

Built-in Recommendations

Demand Plan is automatically informed by AI recommendations based on Distributor/Retailer Inventories, Upcoming Commercial Activity, and seamless connectivity to sales forecasts.

Supply & Demand Planning

Build accurate demand plans from statistical forecasts, sales inputs, and inventory signals, then turn them into a self-updating supply plan that recommends POs against lead times, MOQs, and safety stock and flags stockouts before they happen.

Sales Forecasting

Turn sales activity and retailer demand signals into forward-looking forecasts that help operations anticipate demand and plan inventory and production.

Trade Planning

Plan, manage, and analyze promotions with visibility into upcoming trade activity so operations teams can prepare supply and avoid inventory disruptions.

Sales Analytics

Monitor demand, inventory, and operational performance with real-time insights that help teams quickly identify risks and adjust plans.

Built for startups and category leaders

With a lean team, Serenity Kids turned to Confido to automate and streamline their receivables. The result: faster, more accurate processes across AR and deductions, with less effort and more confidence.

Organic, nutrient-packed baby food

“We have a small team, and anytime we can leverage software to improve both accuracy and timeliness in our AR and deductions management process, it's a win-win.”

Kirk Lin

VP of Finance, Serenity Kids

Capello’s cut down on manual work and gained clearer, more reliable insights into their trade spend.

Gluten-free pasta and carbs

“Much less time spent, far better results. Confido has been a huge win for our business and trade spend reporting accuracy.”

Lacee Jaruguei

Senior Finance Manager, Cappello's

Rebel monitors in-store performance against forecasted plans and trade rates. When results aren’t lining up, the team quickly pivots — reallocating spend and adapting their strategy.

Keto-friendly ice cream

“With Confido pulling in IRI and Circana data, I can see how our products are actually performing and how that lines up with our forecast. Now I have the insights I need to take action if we're light in certain areas.”

Brian Fulmer

Head of Sales, Rebel Creamery

Best-in-class software for every department

For Accounting

Process payments, categorize deductions and generate reports in seconds, not days

For Sales

Erase manual hours and guesswork with our integrated TPM and adaptive forecasting

For Sales

Erase manual hours and guesswork with our integrated TPM and adaptive forecasting

The AI Infrastructure for CPG Brands

Confido is purpose-built for CPG brands to manage deductions to production plans and serve as the single source of truth for accounting, finance, sales, and operations.