Sales Planning and Forecasting Built for Growth

Confido brings sales forecasting, trade planning, and sales analytics into a single platform so teams can forecast, manage promotions, and analyze performance to drive growth in a streamlined and interconnected manner.

Built for fast-growing CPG brands

Manage revenue growth with Confido

Trade planning in just 1 day

Sales teams save over 40 hours per month with automated deductions matching and forecast recommendations based on prior performance.

15% reduction in time spent on forecasting

2in0 Deductions, trade promotion planning, and forecasting under one roof.

“With Confido pulling in IRI and Circana data, I can see how our products are actually performing and how that lines up with our forecast. Now I have the insights I need to take action if we're light in certain areas.”

Brian Fulmer

Head of Sales, Rebel Creamery

Built-in assistance

Reports and forecasts are seamlessly managed in Confido, with auto-matched deductions and AI recommendations to support accurate planning.

Trade Planning

Plan, track, and optimize promotions with full visibility into spend, performance, and ROI so sales teams can drive growth across accounts.

Sales Forecasting

Empower sales teams with accurate forecasts powered by syndicated, retailer POS, and depletion data - plus AI recommendations to adjust projections and stay ahead of retailer demand.

Shopper Marketing

Leverage a centralized calendar for every shopper campaign. Build programs, log tactics, and track budgets alongside forecasted lift to understand how each campaign drives results.

Sales Analytics

Instantly surface insights by retailer, account, and product so sales teams can understand performance and act on growth opportunities.

Testimonials

Working with Confido

Brian Fulmer

Head of Sales, Rebel Creamery

“Confido gives me sanity in our AR management and saves several days in our close process. We have become more efficient and organized in our cash application process and have always received exceptional customer support.”

Callahan DePorter

Controller, MUSH

“We have a small team, and anytime we can leverage software to improve both accuracy and timeliness in our AR and deductions management process, it's a win-win.”

Kirk Lin

VP of Finance, Serenity Kids

“Much less time spent, far better results. Confido has been a huge win for our business and trade spend reporting accuracy.”

Lacee Jaruguei

Senior Finance Manager, Cappello's

Results

Built for startups and category leaders

With a lean team, Serenity Kids turned to Confido to automate and streamline their receivables. The result: faster, more accurate processes across AR and deductions, with less effort and more confidence.

Organic, nutrient-packed baby food

Gluten-free pasta and carbs

Capello’s cut down on manual work and gained clearer, more reliable insights into their trade spend. The result: faster workflows and better business decisions.

Keto-friendly ice cream

“When results aren’t lining up, the team quickly pivots — reallocating spend and adapting their strategy.”

Who is it for

Best-in-class software for every department

For Accounting

Process payments, categorize deductions and generate reports in seconds, not days.

For Finance

Centralize your deductions, trade plans, and forecasts for financial clarity.

For Operations

Full S&OP visibility with shipment forecasts informed from Sales.

For Sales

Erase manual hours and guesswork with our integrated TPM and adaptive forecasting.

The AI Infrastructure for CPG Brands

Confido is purpose-built for CPG brands to manage deductions to production plans and serve as the single source of truth for accounting, finance, sales, and operations.