Confido | AI Infrastructure for CPG Brands
The AI Infrastructure for CPG Brands from Deduction to Production Plan
The single source of truth for accounting, finance, sales, and operations teams.
Trusted by 200+ Leading CPG Brands
Cash Application meets automation
Automate cash application with AI-driven document aggregation, data extraction, and invoice matching — reducing manual hours and clerical errors.
Data Aggregation
Extract remittances with over 40 vendor emails and portals, including KeHE, UNFI, and Walmart.
Classification
Tag records with key information, including deduction reasons and product lines
ERP Sync
Sync records at any level of granularity with custom field support
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Forecasting
AI baselining to detect lift, measure demand, and plan with confidence.
Visibility
Track sales, stores, and DC inventory with full transparency.
Reporting & Collaboration
Customize reports, build charts, and share insights with your team.
The Problem
Back-office software for CPG brands has long been archaic. Teams rely on manual data pulls, and workflows remain disjointed across systems - until now.
Automate workflows from reporting to planning on a system that does it for you to drive time savings, better decision-making, and scale.
Plan, execute, and optimize
Process payments, categorize deductions, track trade spend, and forecast sales in a single platform
Automate the Entire Retail Accounting Workflow
Automate cash application, deduction management, and dispute resolution in a single system.
Real-Time Retail Analytics
Automatically pull syndicated, retailer POS, distributor, and customer inventory data and leverage advanced reporting capabilities.
An End-To-End TPM For the Modern Age
Plan, track, and analyze trade promotions in a single system with clear visibility into spend and ROI, alongside integrated sales forecasting.
Forecast Supply & Demand with Accuracy
Demand and shipment forecasting built from statistical models and live sales data, feeding a supply plan that keeps operations, sales, and finance aligned.
OUR RESULTS
Everyday efficiency, exceptional results
400+ hours saved per month
We help Accounting, Finance, and Sales teams save an average of 85% on time spent through automation and workflows.
99% accuracy in data extraction
4+ tools consolidated. Your finance ops under one roof.
"Confido gives me sanity in our AR management and saves several days in our close process. We have become more efficient and organized in our cash application process and have always received exceptional customer support."
Callahan DePorter
Controller, MUSH
2-3 FTE saved in headcount
Confido’s automation removes the need to hire headcount to manage the busy work and allows you to focus on strategy.
Who is it for
Best-in-class software for every department
For Accounting
Process payments, categorize deductions and generate reports in seconds, not days
For Finance
Centralize your deductions, trade plans, and forecasts for financial clarity
For Sales
Erase manual hours and guesswork with our integrated TPM and adaptive forecasting
For Operations
Full S&OP visibility with shipment forecasts informed from Sales
integrations
Integrate with your most important data sources
Confido connects directly to 50+ critical data sources, including leading retailers, distributors, ERP platforms, and accounting systems.
Built for startups and category leaders
With a lean team, Serenity Kids turned to Confido to automate and streamline their receivables. The result: faster, more accurate processes across AR and deductions, with less effort and more confidence.
SKUs
Organic, nutrient-packed baby food
Kirk Lin
VP of Finance, Serenity Kids
Capello’s cut down on manual work and gained clearer, more reliable insights into their trade spend. The result: faster workflows and better business decisions.
SKUs
Gluten-free pasta and carbs
Lacee Jaruguei
Senior Finance Manager, Cappello's
Rebel monitors in-store performance against forecasted plans and trade rates. When results aren’t lining up, the team quickly pivots — reallocating spend and adapting their strategy.
Keto-friendly ice cream
Brian Fulmer
Head of Sales, Rebel Creamery
The AI Infrastructure for CPG Brands
Confido is purpose-built for CPG brands to manage deductions to production plans and serve as the single source of truth for accounting, finance, sales, and operations.